Late morning I headed into the Green Room that wasn’t green but was apparently for VIPs. There was no shortage of crackers, fruit, and cheese. I had a lot of cheese. A lot. The gorgefest stopped once Sarah Kennedy reminded me with an “i hope you’re not lactose intolerant”. Safety first people, safety first.

Before the event, I chatted with Suzzane and Rich from weardrobe.com. Awesome people! I let it slip that I secretly admire their site. It’s okay, Suzzane said it’s because there are a lot of pretty girls there. Let’s just go with that.

Guy Kawasaki was in the Green-but-not-green room and I introduced myself. Next thing I get is unsolicited advice. If he were anyone else, I’d think he was a major douchebag but since this was Guy-effin Kawasaki in this particular context, it was okay. “Tell us wth you do.” Why thank you Mr. Kawasaki, let me go change my whole pitch because I thought I was going to tell you about what my grandmother did for a living! No really, I appreciated it! Honest!

Some organizers of the event kept thinking I was “the driver” for cubeless, aka the technogeek who would be controlling the computer.

No! I’m speaking. For the third time people, I’m speaking for cubeless!

They called the drivers away to hook up their machines. Away Erik walked.

Next up was me.

After lunch and after missing the keynote by Tony Hsieh, CEO of Zappos.com, I checked into “The Future of Social Networks”, the preso by Charlene Li. Her one sentence summary? Social networks will be like air. Ubiquity and open standards are the future. Social network fatigue is a huge issue, especially for niche sites.

This night I stayed in like a sad sad little man and worked on my preso for the SxSW Accelerator. :) I might have even taken a bath in my handicapable bathtub or something.

“My Boss Doesn’t Get It: Championing Social Media to the Man”

It was heavily skewed towards championing social media internally for externally facing social media initiatives, but there were many points that would be useful for pushing social media internally for internal use as well.

The thing to take away from this one was to set expectations early on and be patient. Reach is the value of social media, and one thing to ask is “how much would this cost me to have the equivalent effect in other campaigns?”

“Ohh, That’s Clever! (Unnatural Experiments in Web Design)”

This presentation showcased Easter eggs and nice treats across the web. Very interesting with a lot of oos and aas

“Social Engineering: Scam Your Way Into Anything or From Anybody”

Scam School guy Brian Brushwood gave an entertaining preso on social engineering and gave a fun show.