Hello! Burin

Last week I attended Design Thinking Dallas at IMC². Overall, the event was pretty good. We had lunch, beer, and other free stuff. I think the tour was the best part of the event haha (thanks Mr. Capone!).

In my last post, I mentioned how some advertising agencies and marketing firms were slow to realize the potential of interactive media in their industry. Now I know who’s benefiting from that. IMC² really hit a niche, and they’re exploding by doing everything right.

The culture there is just amazing. Scooters in the halls, employees bringing their pets in to work with them, chairs & tables on the ceiling (upside-down room), and $1 “root” beer fridges goes to show how employee oriented the place is. I even saw a family-of-four in playing Nintendo Wii together there. They also have a culture club where people sign up for events and activities, like rock-climbing and biking, to promote life outside of the workplace.

Amazingly enough, they actually get stuff done.