Hello! Burin

After flying into Austin from Dallas like a douchebag (I really should’ve driven there), one of the first panels I went to was:

“My Boss Doesn’t Get It: Championing Social Media to the Man”

It was heavily skewed towards championing social media internally for externally facing social media initiatives, but there were many points that would be useful for pushing social media internally for internal use as well.

The thing to take away from this one was to set expectations early on and be patient. Reach is the value of social media, and one thing to ask is “how much would this cost me to have the equivalent effect in other campaigns?”

“Ohh, That’s Clever! (Unnatural Experiments in Web Design)”

This presentation showcased Easter eggs and nice treats across the web. Very interesting with a lot of oos and aas

“Social Engineering: Scam Your Way Into Anything or From Anybody”

Scam School guy Brian Brushwood gave an entertaining preso on social engineering and gave a fun show.