Hello! Burin

Over the past couple of months or so, ALTA (Ad League at Texas Arlington) has been touring some ad agencies and not-so-ad agencies. Today we toured The Richards Group! The experience has been pretty enlightening.

One thing that I’ve noticed is that to these agencies, “the internet” is this magical medium that is exploding and bursting at the seams. Like, wow, it’s so awesome, it brings us all together like a nice bowl of chili. Ripe for the freaking picking. But only the people in the Dungeon of Doom (IT dept anyone?) manage anything to do with it. What?

Whether the companies outsource it to a web-dev shop or send it to their “interactive” department, the development and publication of a website seems to be totally separate from the rest of the “campaign”. Yey for the red headed step-child of advertising :(

Come on guys! Web developers aren’t that scary. We can join the team! Not all of us speak English as a second language, or third, or fourth (after xhtml, css, javascript, and the like, of course!) like the other mysterious programmers.

I say we mingle. Mmm. Mingle.

P.S. Thanks Amanda and David!